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small kilner jars
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,794.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.32avg listing price — sweet spot $15–$100
Price range
Okay£1.43–£19.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Market size
Bad£39K£39K/yr · 46K searches
Brand share
Bad96%top-5 brand share — brand-locked demand