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small glass bottles
Worth a lookShows low returns (0.7%), but soft demand (-15.2% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Review moat
Great425.08avg incumbent reviews — the moat a new listing must climb
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.34–£19.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.61avg listing price — sweet spot $15–$100
Market size
Bad£73K£73K/yr · 212K searches
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand