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silk filament
Worth a lookShows low returns (0.7%), but soft demand (-29.3% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Avg price
Great£17.37avg listing price — sweet spot $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,200.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay£8.17–£245.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£110K£110K/yr · 82K searches
Growth
Bad-29.3%90-day search growth — must beat 0% to launch