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silica gel for drying flowers
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.54avg listing price — sweet spot $15–$100
Price range
Good£7.23–£26.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,787.83avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Market size
Bad£72K£72K/yr · 46K searches
Brand share
Bad94%top-5 brand share — brand-locked demand