57
serving tongs
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Review moat
Good542.77avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Good+29.1%90-day search growth — must beat 0% to launch
Price range
Okay£3.35–£20.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.89avg listing price — sweet spot $15–$100
Market size
Bad£48K£48K/yr · 58K searches