51
scoop
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($2.08–$11.89) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good721.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£102K£102K/yr · 245K searches
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Avg price
Bad£5.69avg listing price — sweet spot $15–$100
Price range
Bad£2.08–£11.89cheapest to priciest tracked listing — scored on the share inside $15–$100