43
router table
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great289.83avg incumbent reviews — the moat a new listing must climb
Avg price
Great£75.87avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.0%return rate — above 5% kills the launch gate
Price range
Okay£9.27–£266.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£71K£71K/yr · 144K searches
Growth
Bad-21.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale