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Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 55Conversion 36Competition 15Returns 30Price range 85Avg price 95Brand share 9Review moat 94Quality gap 96

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible£23.73

avg listing price — sweet spot $15–$100

Review moat

Great112.64

avg incumbent reviews — the moat a new listing must climb

Price range

Great£12.30–£34.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+27.9%

90-day search growth — must beat 0% to launch

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Market size

Okay£108K

£108K/yr · 157K searches

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand