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retainer case
Skip itPrices mostly outside the sweet spot ($3.34–$10.35) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Review moat
Good838.75avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay£162K£162K/yr · 301K searches
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Avg price
Bad£5.56avg listing price — sweet spot $15–$100
Price range
Bad£3.34–£10.35cheapest to priciest tracked listing — scored on the share inside $15–$100