47
red pla
Skip itPrices mostly outside the sweet spot ($7.28–$12.14) — this niche doesn't clear our bar today.
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.23avg listing price — sweet spot $15–$100
Market size
Okay£122K£122K/yr · 70K searches
Review moat
Okay3,872.97avg incumbent reviews — the moat a new listing must climb
Growth
Bad-35.2%90-day search growth — must beat 0% to launch
Price range
Bad£7.28–£12.14cheapest to priciest tracked listing — scored on the share inside $15–$100