50
price gun
Worth a lookShows low returns (1.3%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£16.52avg listing price — sweet spot $15–$100
Price range
Great£10.70–£30.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good777.07avg incumbent reviews — the moat a new listing must climb
Market size
Okay£157K£157K/yr · 135K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand