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power broom
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great240.49avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£99.97avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Good+50.6%90-day search growth — must beat 0% to launch
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Okay£13.22–£223.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£159K£159K/yr · 78K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale