57
pocket microscope
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£18.91avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£4.80–£30.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,183.79avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Market size
Bad£54K£54K/yr · 77K searches
Signals No Dominant Brand