48
platform trolley
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£29.56avg listing price — sweet spot $15–$100
Price range
Incredible£15.03–£59.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good549.25avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Market size
Bad£25K£25K/yr · 37K searches