55
plastic sheet
Worth a lookShows low returns (0.5%), but pricing outside the sweet spot ($8.86 avg) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,848.73avg incumbent reviews — the moat a new listing must climb
Market size
Okay£196K£196K/yr · 467K searches
Price range
Okay£2.70–£20.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Avg price
Okay£8.86avg listing price — sweet spot $15–$100