47
ph test strips
Skip itPrices mostly outside the sweet spot ($2.53–$9.52) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Review moat
Bad4,920avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£58K£58K/yr · 82K searches
Avg price
Bad£5.47avg listing price — sweet spot $15–$100
Price range
Bad£2.53–£9.52cheapest to priciest tracked listing — scored on the share inside $15–$100