55
ph meter
Worth a lookShows beatable incumbent ratings (4.0★), but soft demand (-2.4% this quarter) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great361.18avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.18avg listing price — sweet spot $15–$100
Price range
Good£5.56–£31.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay£173K£173K/yr · 138K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.4%90-day search growth — must beat 0% to launch