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perspex sheet
Worth a lookShows low returns (0.9%), but weak search conversion (1.6%) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good766.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£3.48–£33.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.65avg listing price — sweet spot $15–$100
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Market size
Okay£105K£105K/yr · 554K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale