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52

pendant light fitting

Worth a look

Shows searches that convert (13.4% search→purchase), but prices mostly outside the sweet spot ($2.09–$5.87) keeps it on the watch list.

Market size 56Growth 56Conversion 96Competition 26Returns 96Price range 0Avg price 13Brand share 48Review moat 53Quality gap 37

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Market size

Good£414K

£414K/yr · 669K searches

Growth

Good+30.3%

90-day search growth — must beat 0% to launch

Review moat

Good1,396.47

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£4.62

avg listing price — sweet spot $15–$100

Price range

Bad£2.09–£5.87

cheapest to priciest tracked listing — scored on the share inside $15–$100