50
peak flow meter
Worth a lookShows low returns (0.2%), but a concentrated shelf (top 5 take 85% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Avg price
Great£22.00avg listing price — sweet spot $15–$100
Review moat
Great279.56avg incumbent reviews — the moat a new listing must climb
Price range
Great£6.64–£75.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£167K£167K/yr · 54K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-21.9%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf