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Skip itA small market ($41K/yr) — this niche doesn't clear our bar today.
Avg price
Great£75.64avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great33%top-5 click share — an open shelf
Review moat
Great413.13avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay£12.30–£251.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£41K£41K/yr · 60K searches