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packing bags
Skip itA deep review moat (8,829 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+18.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.83–£22.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.01avg listing price — sweet spot $15–$100
Market size
Okay£152K£152K/yr · 162K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad8,828.78avg incumbent reviews — the moat a new listing must climb