46
oscilloscope
Skip itSoft demand (-24.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great142.15avg incumbent reviews — the moat a new listing must climb
Avg price
Good£109.89avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay£211K£211K/yr · 123K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Price range
Bad£18.71–£554.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-24.3%90-day search growth — must beat 0% to launch