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orange pla
Skip itPrices mostly outside the sweet spot ($8.40–$13.38) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.61avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad4,588.27avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.7%90-day search growth — must beat 0% to launch
Market size
Bad£43K£43K/yr · 34K searches
Price range
Bad£8.40–£13.38cheapest to priciest tracked listing — scored on the share inside $15–$100