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oil spill granules
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible56.13avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.25avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£7.71–£21.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Market size
Bad£28K£28K/yr · 20K searches
Signals Low Review Barrier