45
o rings
Skip itPrices mostly outside the sweet spot ($2.55–$15.11) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£123K£123K/yr · 189K searches
Review moat
Bad4,038.32avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.15avg listing price — sweet spot $15–$100
Price range
Bad£2.55–£15.11cheapest to priciest tracked listing — scored on the share inside $15–$100