48
non adhesive dressings for wounds
Skip itPrices mostly outside the sweet spot ($1.74–$13.41) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Growth
Good+23.0%90-day search growth — must beat 0% to launch
Review moat
Okay1,572.72avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.34avg listing price — sweet spot $15–$100
Market size
Bad£48K£48K/yr · 86K searches
Price range
Bad£1.74–£13.41cheapest to priciest tracked listing — scored on the share inside $15–$100