51
needles for injections
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 81% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great135.36avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£413K£413K/yr · 478K searches
Price range
Okay£3.67–£19.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Avg price
Okay£8.96avg listing price — sweet spot $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad81%top-5 click share — a locked-up shelf