55
mini bottles
Worth a lookShows low returns (1.0%), but soft demand (-42.5% this quarter) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Review moat
Great333.98avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Price range
Good£4.59–£27.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£123K£123K/yr · 186K searches
Avg price
Bad£8.67avg listing price — sweet spot $15–$100
Growth
Bad-42.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand