47
micrometer
Skip itSoft demand (-16.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good£13.23avg listing price — sweet spot $15–$100
Price range
Good£4.54–£29.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,610.45avg incumbent reviews — the moat a new listing must climb
Market size
Bad£74K£74K/yr · 66K searches
Growth
Bad-16.0%90-day search growth — must beat 0% to launch