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methylated spirits
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Review moat
Great378.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Market size
Okay£144K£144K/yr · 114K searches
Avg price
Bad£8.38avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Price range
Bad£3.97–£17.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand