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mc4 connectors
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Growth
Good+57.1%90-day search growth — must beat 0% to launch
Review moat
Good586.56avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.45–£21.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.40avg listing price — sweet spot $15–$100
Market size
Bad£60K£60K/yr · 63K searches