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matte pla
Skip itA small market ($55K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Good£8.30–£30.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.62avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,515.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad£55K£55K/yr · 69K searches
Growth
Bad-22.8%90-day search growth — must beat 0% to launch