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magnetic sheet
Skip itPrices mostly outside the sweet spot ($4.12–$15.14) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,881.47avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.08avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Market size
Bad£69K£69K/yr · 130K searches
Price range
Bad£4.12–£15.14cheapest to priciest tracked listing — scored on the share inside $15–$100