45
loft boards
Skip itSoft demand (-31.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible92.36avg incumbent reviews — the moat a new listing must climb
Avg price
Great£48.33avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£8.26–£138.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Bad£43K£43K/yr · 110K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-31.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier