50
large paper bags
Worth a lookShows low returns (0.8%), but a small market ($58K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great429.13avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.53avg listing price — sweet spot $15–$100
Price range
Okay£3.82–£21.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Market size
Bad£58K£58K/yr · 88K searches