45
ladder tags
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible32.65avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.11avg listing price — sweet spot $15–$100
Price range
Good£4.92–£30.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£33K£33K/yr · 17K searches
Signals Low Review Barrier