52
insulin syringes with needle
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 87% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£2.0M£2.0M/yr · 2.3M searches
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Review moat
Great263avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£7.99avg listing price — sweet spot $15–$100
Price range
Bad£3.67–£18.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf