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infrared thermometer
Worth a lookShows low returns (0.8%), but soft demand (+4.2% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Price range
Good£6.57–£34.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£477K£477K/yr · 318K searches
Avg price
Good£13.09avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,297.16avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.2%90-day search growth — must beat 0% to launch