51
ice scoop
Worth a lookShows low returns (1.1%), but prices mostly outside the sweet spot ($4.26–$12.25) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Review moat
Great449.88avg incumbent reviews — the moat a new listing must climb
Growth
Great+61.5%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.82avg listing price — sweet spot $15–$100
Market size
Bad£47K£47K/yr · 61K searches
Price range
Bad£4.26–£12.25cheapest to priciest tracked listing — scored on the share inside $15–$100