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ibc cover
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Incredible93avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.38avg listing price — sweet spot $15–$100
Growth
Great+60.5%90-day search growth — must beat 0% to launch
Price range
Good£10.13–£26.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad£29K£29K/yr · 23K searches