55
grey pla
Worth a lookShows low returns (0.5%), but a small market ($55K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Price range
Good£6.91–£31.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.15avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,204.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Market size
Bad£55K£55K/yr · 44K searches