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gold envelopes
Worth a lookShows low returns (0.7%), but a small market ($36K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great132.78avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.76avg listing price — sweet spot $15–$100
Price range
Bad£3.34–£16.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£36K£36K/yr · 57K searches