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glass shot bottles with lids
Skip itSoft demand (-51.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great309.5avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.81avg listing price — sweet spot $15–$100
Market size
Bad£48K£48K/yr · 70K searches
Growth
Bad-51.7%90-day search growth — must beat 0% to launch
Price range
Bad£4.79–£14.44cheapest to priciest tracked listing — scored on the share inside $15–$100