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ginger shot bottles
Skip itSoft demand (-52.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great270.43avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good£4.58–£26.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£8.90avg listing price — sweet spot $15–$100
Market size
Bad£32K£32K/yr · 50K searches
Growth
Bad-52.6%90-day search growth — must beat 0% to launch