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Worth a lookShows a sweet-spot price point ($52.04 avg), but weak search conversion (1.4%) keeps it on the watch list.
Avg price
Great£52.04avg listing price — sweet spot $15–$100
Price range
Great£21.54–£107.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Growth
Good+46.5%90-day search growth — must beat 0% to launch
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Okay1,663.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£83K£83K/yr · 115K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals High Price