62
frequency generator
Worth a lookShows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Incredible25avg incumbent reviews — the moat a new listing must climb
Avg price
Great£20.92avg listing price — sweet spot $15–$100
Price range
Great£10.60–£79.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+20.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£66K£66K/yr · 122K searches