43
fragile sticker
Skip itPrices mostly outside the sweet spot ($2.15–$6.72) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Review moat
Great433.35avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£67K£67K/yr · 92K searches
Avg price
Bad£4.43avg listing price — sweet spot $15–$100
Price range
Bad£2.15–£6.72cheapest to priciest tracked listing — scored on the share inside $15–$100