56
floor gap fixer
Worth a lookShows beatable incumbent ratings (3.5★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Review moat
Incredible13.89avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Price range
Good£7.61–£25.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.77avg listing price — sweet spot $15–$100
Growth
Bad-26.1%90-day search growth — must beat 0% to launch
Market size
Bad£18K£18K/yr · 28K searches