52
fire door gap gauge
Worth a lookShows low returns (0.3%), but a small market ($52K/yr) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Review moat
Incredible83.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Okay£3.76–£25.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.96avg listing price — sweet spot $15–$100
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 35K searches